Marketing Copywriting

Marketing copywriting means taking your business style and savvy to the next level. While traditional copy stems from your desire to advertise what you do, marketing copywriting for the web is typically lighter in tone, designed to attract an audience with compelling content. Excellent content means more traffic to your site: Traffic means higher Google rankings (along with other strategic tricks.) Marketing copywriting is an investment worth making if you value an educational approach to your website.

It’s important to stress marketing copywriting, when done correctly, is a strategic long-term marketing plan. Not simply a boast about your business, marketing copywriting should be interesting and educational to your targeted market. Hiring a creative professional to execute the marketing copywriting piece of your business means a collaborative effort: Together we establish the best way to approach hard to reach audiences and/or niche markets.

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Marketing Copywriting: If you build it, they will come

e-Marketing Copywriting applies to the online marketing content you need to grow your business. It includes:

Web site Content
Landing Pages (SEO, Long-tail and Geo Specific)
Blog Posts
White Papers
Newsletters
eBooks
Articles
Social Media Profiles
Online Brochures
E-commerce Descriptions

Have laptop, will travel: Need onsite marketing copywriting?

Marketing copywriting is often a freelance copywriter working from their home office. However, I am happy to work with your creative team onsite to develop content. That’s right: I will come to you. I will gladly attend your marketing plan meetings and remain with you until project completion. While additional rates and fees apply, these will most likely be less than a freelance agency. Kindly note, monies to cover all travel expenses would need to be paid in full at time of contract engagement. Please contact me for details.