As a professional freelance writer, I have gotten my hands into almost everything word related. Popular items like website content writing, advertising copy, blog writing and blog administration top the ranks. There are consistently additional projects, like ebooks and white papers that clients suggest they’d like written. Deciphering the difference will help you choose…
Web content writing generally refers to the set of data that stays stagnant on your website. Does that sound familiar? As you continue to build your website presence, you may add pages, like a portfolio or additional landing pages for new product. There remains, however, a piece of web content writing that is just…
Nothing is more frustrating than spending money you don’t have to. Over time, all those dollars and dimes add up. Before long, you end up costing yourself a pretty penny. Here are 10 stupid ways you cost your business money. Phone bill purchases need to be monitored. The other day, I noted a subscription…
Yesterday, I attended a local circus. Being under the big top has a magical air, doesn’t it? The Ringmaster called into his fuzzy microphone. Act after act swirled and twirled before my eyes: Acrobats, tigers and elephants, oh, my! Clowns zoomed in. A man got shot from a cannon. Pink poodles (even the boy poodles…
Recently, I have been asked how you can measure the efficacy, or return on investment (ROI), of a professional copywriter. It never occurred to me that every word I write would hang in the careful balance of someone attaching a number to it. As a creative professional, maybe that’s why I hate numbers? The…
Blog administration may be one of the most interesting ‘wizard behind the curtain’ jobs. Have you heard of it? You know that blogging started several years ago with an insurgence of ‘Dear Diary’ writers pouring their hearts out. The movie ‘Julie and Julia’ was based on a blog, actually. Then SEO caught on and businesses…
Into every life, a little yin and yang must fall. It only makes sense that if we’re going to rant about Hubspot blogging (see Four Hubspot quirks that annoy your blogger), we should also rave about what it does really well. As a copy writer, I have the great pleasure of working with several different…
Have you been using Hubspot for your blogging software of choice? It’s one of the most modern platforms available. In many circles, they suggest this powerful program allows you to, basically, fire your web programmer and do it yourself. Regardless, there are a few quirks, as a Hubspot blogger, that I’ve been annoyed with lately. …
The Business Finance Store focuses on sales, marketing and business content. They provide funding to small businesses. Blog administration is via a WordPress platform. Blog copy writing is focused, in first person, on entrepreneurs. iPhone 5 vs. iPhone 4: How the newly rumored upgrade can affect your business Sales 101: Making the Most of a…
Considering a voice for your legal blog? Need legal copy writing of articles to convey your message? The Legal Finance Journal assigns weekly topics. Legal copy writing entails articles lengthier than average. Train Your Paralegal to Save You Money Finding a “Voice” For Your Legal Finance Company Blog Using Public Relations and Media in…
