Monthly Archives: December 2011

AP Stylebook and Chicago Manual of Style: Does It Apply to Web Content Writing?

I am often confused by suggestions of web content writing as it applies to the AP Stylebook and Chicago Manual.  I thought I would clarify a bit on what these stylebooks mean.  After all, I, at least, get so darn confused, maybe you do, too. A long, long time ago, possibly when dinosaurs roamed the…

Professional Copywriters, First You Are a Business

Sometimes, decisions need to be made.  They are rough, tough and by no means feasible but necessary decisions.  We must always keep in mind what direction we want to send ourselves via our business model.  For those times, you need to recall, first, you are a business.  Second,and only second, you are a passionate, talented,…

Blog Posts for Tenon Tours

tenon tours

As a leader in Irish travel, Tenon Tours needed additional website content to help publicize their passion for Ireland.  Heavily keyworded for SEO marketing, these blog posts were designed to take their inbound marketing campaign to the next level.  Hiring a professional copy writer allowed Tenon Tours to develop unparalleled web site content.  eMarketing Copywriter…

Blog Posts for Empire Beauty School

empire beauty school

A leader in cosmetology education, Empire Beauty School blog requires a voice that appeals to high school students.  Focused on mentoring and beauty school enrollments, the blog has been garnering significant attention thanks to the contributing creative angles of eMarketing Copywriter. Make-up Artistry 3 Ways: Which Program to Choose Ten Tips for Deciding Which Beauty…

The Ethics of Professional Copy Writers Fake Reviewing

Did anyone notice that, besides being a professional copy writer,  I’m the Wilmington Restaurant Examiner?  It’s a tough job, but someone’s gotta do it.  I mean, I take my valuable time to travel to a restaurant, usually with a close friend, order several things off the menu and, unfortunately, sample them all.   Then, and only…