25 04, 2013

Website Content Writing: Subheads Have Nothing To Do with Sex (Sorry)

Are you familiar with subheads? You probably see them all the time and don't exactly recognize what they're used for. They are a key component of copywriting that makes reading pages a breeze. Typically, a subhead is used to break down large chunks of information. Think of them as book chapters or headers within your

23 04, 2013

Website Content Writing: Fonts, Colors and Designs Oh, My!

Professional copywriters are typically not designers.  However, we often work closely with graphic designers and website programmers to develop our website content writing.  In fact, if my copy isn’t done correctly, it can throw off the whole concept of the design. I wanted to give you a few pointers to help you work with your