22 05, 2013

Shh! The Copywriting Secret Guest Bloggers Don’t Want You to Know

Why do you think some companies pay for guest blog posts? Does theirĀ  money tree need to be pruned? Maybe it's a fancy tax write-off? Wrong. Wrong again. I came across an article by a woman who professes to train freelance writers to make a career of writing. I met her when I

16 05, 2013

Writing the Very Best Content That Will Attract Your Buyer Today

Pop quiz: Who is your target buyer? Tell me their demographics and why they would choose to buy from you. Anyone who takes more than three minutes to answer, it's time for us to have a little chat. In fact, during the first few years of your business, who your buyer is should