31 03, 2014

What an SEO Copywriter Can (and Can’t) Do for Your Business

An SEO copywriter might be the next addition to your team. And good for you for seeing the light at the end of the long, long marketing tunnel. Truly, I think that you'll enjoy the spunk, savvy and joy that an SEO copywriter can bring to your team...but you should also know the limitations of

28 03, 2014

Need a Cheap Sales Boost? Hire Someone in Freelance Marketing

Image Source: SierraSentinel.com Freelance marketing is a confusing term. But don't be fooled. You can find expert, remarkably well-educated talent that only works on a project to project basis. They've simply swapped out their cube jobs for a lifestyle alternative that allows them to only work on the projects that they want -

26 03, 2014

Why Do Coaches Hire a Copywriter? #4 Online Marketing Requires Consistency

What's your plan? When you work with clients, you probably have a strategy that first gets to the bottom of their issues, and then asks them, "What's the plan?" So, what's your plan? You love helping people. You know that coaching is the best career path for you. How are you going to get from

24 03, 2014

A Short, Sweet Little Taste of Content for SEO

Image Source: Themetapicture.com What is content for SEO? If you want to think of it in technical terms, you’ll need to consider that there is: On-page SEO Off-page SEO On page SEO content is, basically, what I do - I'm a copywriter. It is copywriting of the pages in a strategic way, and

21 03, 2014

3 Crucial Steps to Freelance Marketing Gold

Image Source: PopScreen3.com I'm very pleased to announce that one of my favorite people in the world is a stress coach. I announce this for one simple reason - she's stressing me out. And the irony makes me giggle. So, I'm copywriting, stressing, and giggling while I consider what our freelance marketing plan

20 03, 2014

Why Do Coaches Hire a Copywriter? #3 You Don’t Have Time to Write

Image Source: oels.byu.edu I was beyond thrilled to have the opportunity to work with a coach that is somewhat local to my area. She and I immediately connected when she saw my posts on LinkedIn. Her coaching business is going so well that something crazy happened; She no longer has time to write.

19 03, 2014

How an Advertising Agency Changed My Life, from a Copywriter in Philadelphia

I don’t want to brag, or complain. For one, neither is very nice. I’m a humblelittle copywriter in Philadelphia and it’s not in my nature. Besides that, my life is fairly boring. I get up and work, and then repeat. But one day, something terrible happened. A contract ended with a big client. As any

18 03, 2014

5 Trends in Social Media Content Writing I’m So Over

  Image Source: vonniegorogodo.blogspot.com I've been spending a lot of time on social media content writing lately. And the funny thing about shifting from writing all day to social media marketing is that you start to realize the things that really engage you vs. how bummed you are when a content link isn't as

14 03, 2014

Shh! 3 Secrets to Success Someone Forgot to Tell Health Coaches

If you had told me three years ago that there were going to be this many tools in my business bag, I’d have laughed at you. “I’m just a writer,” I’d have told you. All I do is provide the creative strategies and writing people need to market their business. “That’s it,” I’d have scoffed. […]

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14 03, 2014

10 Crazy, Quirky List-Building Copywriting Ideas for Coaches

Image Source: MarketingSherpas.com Are you ready to build your list? Here's what you already know: Develop a free taste targeted at your niche (i.e. Kids Getting Fat? Free No Sugar Recipes) Have a squeeze page / landing page for sign up (i.e. Sign up for my No More Sugar book and you'll also