13 01, 2016
  • eMarketing Copywriter 4 Solutions for High Email Unsubscribe Rates

4 Solutions for High Email Unsubscribe Rates

Even the best marketers in the business know that a 3 to 5% attrition rate is natural. But when your number of unsubscribes starts creeping towards 10% per email send, it's time to take action. Let's dig in to how savvy marketers are starting to shift the way they think about email marketing (and how

11 01, 2016
  • eMarketing Copywriter's Business Story

“No matter what, he was not going to win.”

I'm going to share a little piece of my soul. On January 6, 2011, my business partner of 3 years sat me down & said, "I need to go at this solo." I packed a box and left with nothing. He did not write me my last commission check; he threatened to fight my unemployment,

6 01, 2016
  • eMarketing Copywriter 18 Free Resources for Bootstrapping Your New Coaching Business

18 Free Resources for Bootstrapping Your New Coaching Business

Remember that where you are is not where you will be. When you see a successful business owner they had to get smacked around a bit. We all did. And if learning to be an entrepreneur hurts you the most, it also makes you pretty much unshakeable once you make it though the gates of