About Elspeth

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So far Elspeth has created 324 blog entries.
5 03, 2015
  • Blogging-eMarketing-Copywriter

Top 10 Tips on Blogging for Business

Did you check us out on Facebook? I'm excited to be sharing my expertise on blogging in March of 2015...so you definitely don't want to miss it, do you? There are entire schools of thought on blogging, and deciding which course of action to take is almost impossible. As a professional copywriter I have written

4 02, 2015
  • eMarketingCopywriterBusinessNetworking

Top 10 Business Marketing Skills

Once upon a time, I was told that I had to go business networking. I drove my car to a country club for a breakfast meeting, bright-eyed and bushy tailed....and spent at least half the meeting fumbling over my words. After a few weeks of this - plus way too many danishes and bagels -

13 01, 2015
  • 237a87baa3c06996a63a1a4bc8e32d79

Do You Even Need a Website?

Here's a post (I did not write this) that I read this morning on Facebook: "Let's talk about design and branding for a moment. Specifically, having a "nice" looking website that's branded to look catchy and unique. How important is this? At the very beginning of your business journey, I think the answer is: "Not

19 12, 2014
  • 7e830d8fa10170e1597bf3a71b37e9e2

A Time for Every Purpose

Wishing you and yours a very happy holiday season. Whatever you celebrate, may it be filled with self-reflections, family, friends, peace and love. For me, laughter has always been the best medicine. Please join us on Facebook for additional funny sentiments of the season. The title of this blog, by the way, comes from the

5 11, 2014
  • Screen-Shot-2014-11-05-at-10.42.53-AM

Shh! My Top 10 Secrets to Increase Followers on Twitter

About six weeks ago, I decided that I was going to conquer Twitter. Not just be on Twitter, but burst out from behind the scenes kung-fu style until I had at least a handful of raving fans. And I'm getting there. So, instead of all the fluffy advice I keep reading, I am going to

8 10, 2014
  • Copywriter for Deodorant Commercials

Is Your Negative Copywriting a Sales Turn-Off?

Image Source: http://www.dumpaday.com/wp-content/uploads/2013/01/lazy-dog-funny-pictures.jpg Copywriting sales pages is tough enough. You want to sell your stuff, you have a quota you're usually expected to meet, and, well, for many of us, if we don't succeed, we don't eat. The catch is fairly simple here; you will try anything to bring in those leads. This

6 10, 2014
  • secrets-of-video-copywriting

4 Secrets to Copywriting Video Scripts

image source: anthonymorganti.com Does your business use video marketing? Getting in front of the camera and giving face can be an extremely productive way to increase your sales leads and sell more of your product. In an increasingly online world, it lets people see who you are and feel more connected to the

1 10, 2014
  • editor-and-writer

3 Signs You Need an Editor (Not a Blog Writer)

image source: chipkidd.com Not everyone benefits from having a blog writer on their team. While a copywriter can increase your sales, ensure that content gets published, and give you great exposure, this can only happen if you let them work their magic. You see, copywriters aren't project managers or creative directors. They are

29 09, 2014
  • shark-and-marketing

Marketing & Sharks (Are Closer Than You Thinkā€¦)

A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, use that money to buy a thing, and then resell that thing, making his money back. On the other hand, as a

24 09, 2014
  • employee-mindset-freelance

Your Employee Mentality Is Killing Your Freelance Marketing

image source: www.myinterestingfiles.com Are you standing in your own way? Truly, do you wait to be told what to do, or make excuses for when things don't get done? Let's touch on the one big way your freelance marketing could get nipped in the bud before it even gets off the ground: Excuses