Why do you think some companies pay for guest blog posts? Does their money tree need to be pruned? Maybe it’s a fancy tax write-off? Wrong. Wrong again. I came across an article by a woman who professes to train freelance writers to make a career of writing. I met her when I answered an…
Pop quiz: Who is your target buyer? Tell me their demographics and why they would choose to buy from you. Anyone who takes more than three minutes to answer, it’s time for us to have a little chat. In fact, during the first few years of your business, who your buyer is should always be…
Are you familiar with subheads? You probably see them all the time and don’t exactly recognize what they’re used for. They are a key component of copywriting that makes reading pages a breeze. Typically, a subhead is used to break down large chunks of information. Think of them as book chapters or headers within your…
Professional copywriters are typically not designers. However, we often work closely with graphic designers and website programmers to develop our website content writing. In fact, if my copy isn’t done correctly, it can throw off the whole concept of the design. I wanted to give you a few pointers to help you work with your…
If you’ve been considering who you need to hire to fulfill the writing roles of your company, a freelance copywriter or professional copywriter might be the perfect fit. But who do you need?
Anything that I’m about to tell you, you have to keep quiet. Not quite like your three-year-old in church quiet, actually, truly quiet. If you just tell everyone, it won’t be top-secret advice, now will it? Today, I thought I’d share my freelance copywriter advice about, well, who to hire. Ready? Do they have another…
Before we even get started with your website content writing, let’s review the market, shall we? This piece is exactly what it sounds like. You want to research who of your competitors is doing what. Why? Well, have you ever tried to reinvent the wheel? If you have, you know that taking all your time…
Website content writing doesn’t need to play a synonym game: Say what you do, do what you say. How easy is that? The concept is easy, but the practice of excellent website content writing is one tough cookie. The term ‘good content’ has taken three steps further, too. We are moving into a territory where…
In some businesses, the client is always right. When it comes to professional website copywriting and design, you are usually wrong. I’m going to mount my soapbox for a few minutes so if you have a sensitive demeanor, you may want to look away. As a professional copywriter, I work with more than a few…
As a professional freelance copywriter, Elspeth Misiaszek is often asked to contribute her voice as a guest blogger. If you’ve got a blog you’d like to link us to, please feel free to contact us for more information on our guest blogging services. Interact Media – 5 Tips Every Professional Copywriter Should Know Eco Traveller…
