Before we even get started with your website content writing, let’s review the market, shall we? This piece is exactly what it sounds like. You want to research who of your competitors is doing what. Why? Well, have you ever tried to reinvent the wheel? If you have, you know that taking all your time…
Website content writing doesn’t need to play a synonym game: Say what you do, do what you say. How easy is that? The concept is easy, but the practice of excellent website content writing is one tough cookie. The term ‘good content’ has taken three steps further, too. We are moving into a territory where…
Website content writing starts with your business identity at its core. When we discuss incongruous branding, what we really mean is making it all match up perfectly. Every contact information source should have the same information, period. Recently, the 2012 Local Search Ranking Report organized by David Mihm surveyed over 40 SEM companies to determine…
When a professional marketing copywriter has the privilege of working one on one with a client, like I do, they quickly learn the vast difference between freelance and corporate copywriting. Through working with some of the very best VPs of marketing, business analysts and IT professionals, a professional marketing copywriter enhances their behind-the-scenes skills. This is simply…
What do you think makes a website successful? The website content writing? Hiring the right company to design the website? Promoting on social media? In a nutshell, the website content theory that makes me sick is that just having a website will bring you more business and produce leads. I’m fairly disgusted by large corporate…
Professional copywriting means I do a lot of market research within various businesses. I probably visit about 10 business websites a day – a day – to review copy and make recommendations to clients. During website content writing interviews, I pop onto competitor’s sites of the company I’m working with to help them decide what’s…
I had the opportunity to edit a website with my client on the phone last week. She just happened to be from New York. If you know what I’m talkin’ about I want you to picture the exchange I’m about to share with you in heavily accented ‘new yawker.’ (Come on, it’s fun!) She read…
Even as a professional copywriter, there are rules that every business owner must follow. Once in a while, one of my people tries to hide behind the creative professional crutch, but I don’t think having an active imagination is any excuse to practice bad business behavior, do you? I want to tell you the number…
Have you heard this term before? I was asked by a client if I had experience with this type of website content writing. As a matter of fact, I do. I write landing pages all the time. Affiliate landing pages, though, are different. Do you know how? If you are selling a product everyone else…
Did you already read about affiliate landing pages? Cool. When we discuss affiliate marketing, we are typically referring to those product businesses where a company is behind the independent sales professional. You know, Avon, Mary Kay, XYZ Male Enhancement, etc. Multiple people are competing to promote and sell the same item. Affiliate landing pages are…
