14 06, 2016

How to Write Sales Copy That Doesn’t Sound Sales-y

You're driving to the grocery story. The radio is on. A commercial blares loudly, "Hurry in. We've only got three of these great deals left. Don't delay. You don't want to miss our great sale." How does it make you feel? As you continue down the road, you see a billboard that says, "Real men

12 05, 2015

Top 10 Tips for Email Marketing

Join us on Facebook for email marketing tips all month long !!! I have a dirty little secret. I've been hiding behind it for the last few years, and I'm not proud of it. However, it's been a growth phase for me and I want to work towards being more transparent with my community. The truth is...

4 02, 2015
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Top 10 Business Marketing Skills

Once upon a time, I was told that I had to go business networking. I drove my car to a country club for a breakfast meeting, bright-eyed and bushy tailed....and spent at least half the meeting fumbling over my words. After a few weeks of this - plus way too many danishes and bagels -

13 01, 2015
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Do You Even Need a Website?

Here's a post (I did not write this) that I read this morning on Facebook: "Let's talk about design and branding for a moment. Specifically, having a "nice" looking website that's branded to look catchy and unique. How important is this? At the very beginning of your business journey, I think the answer is: "Not

19 12, 2014
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A Time for Every Purpose

Wishing you and yours a very happy holiday season. Whatever you celebrate, may it be filled with self-reflections, family, friends, peace and love. For me, laughter has always been the best medicine. Please join us on Facebook for additional funny sentiments of the season. The title of this blog, by the way, comes from the

5 11, 2014
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Shh! My Top 10 Secrets to Increase Followers on Twitter

About six weeks ago, I decided that I was going to conquer Twitter. Not just be on Twitter, but burst out from behind the scenes kung-fu style until I had at least a handful of raving fans. And I'm getting there. So, instead of all the fluffy advice I keep reading, I am going to

6 10, 2014
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4 Secrets to Copywriting Video Scripts

image source: anthonymorganti.com Does your business use video marketing? Getting in front of the camera and giving face can be an extremely productive way to increase your sales leads and sell more of your product. In an increasingly online world, it lets people see who you are and feel more connected to the

24 09, 2014
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Your Employee Mentality Is Killing Your Freelance Marketing

image source: www.myinterestingfiles.com Are you standing in your own way? Truly, do you wait to be told what to do, or make excuses for when things don't get done? Let's touch on the one big way your freelance marketing could get nipped in the bud before it even gets off the ground: Excuses

22 09, 2014
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4 Stupid Things You Waste Your Marketing Money On

You know what irks me? Ok, don't ask that. Unless you have a bottle of bourbon and at least a full day to spend listening... Instead, I wanted to focus on a few freelance marketing things you don't need to spend your money on. And while delegation plays a huge role in business growth, in

19 09, 2014
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15 Item Checklist for Every Coaching Website

Here's what I have learned about copywriting websites and working with developers to launch them: website design agencies are not so keen on the details. Even now, several months after I've rebranded, I find issues here and there that definitely don't jive with my vision of my brand. And while my expectations might be too