10 09, 2014
  • letter-to-self

A Letter to Myself 10 Years Ago

image source: noshandnourish.com Many thanks to the Aloft Blog for bringing this idea to fruition. May we all have the courage to bear our souls the way that Amanda Lipnak did. Here is my letter to myself 10 years ago: Dear, Elspeth: Congratulations, graduate! You have successfully joined the workforce and accepted your

14 07, 2014
  • cat_vegan

3 Copywriting Musts to Get Your Vegan Business Booming

Copywriting is just words on a page. What's the big deal? Words can: Change how you feel about something Make you angry/happy Encourage you to buy things Engage an audience to act They are far more powerful than that. Just think about the way we describe people and the emotions those words bring forth in

8 07, 2014
  • birthday-bucket-list

The Ultimate Birthday Bucket List

image source: katierunsthis.com Tuesday, July 8 is my birthday. And every time another year rolls by, I start thinking about all the crap I'm getting too old to do. You don't need to know the details, but I'm approaching the middle of thirty. For all intents and purposes, I still look 29ish -

30 05, 2014
  • You-can-be-the-ripest-juiciest-peach-in-the-world

How to (Gasp!) Fire Your Copywriter

I got fired. And if you're shocked that I'm even admitting this (so am I), well, it was actually a blessing in disguise. For one, I was miserable. I can only vouch for the fact that I was supposed to be assigned four tasks a day and was, instead, being given about two per week.

21 05, 2014

You Can Do Anything You Want

At a conference last week, I got slightly offended by one of the attendees. I struggled with why I was so hurt by the interaction I had with this woman. She said, "What do you do?" I told her I was a copywriter. She rolled her eyes and said, "Good luck with that. My son's

12 03, 2014

New to Freelance? 7 Hard-Core Copywriter Tips

Image Source: BreakingMuscle.com I got a very sweet message today from a freelancer. She's not a copywriter, but she's finishing up her degree in graphic design. After I saw her on LinkedIn, I asked to connect. She wrote to me inquiring if I needed any work completed and/or had any advice to get

3 01, 2014

The Most Awesome Advice I Ever Got From a Sales Coach

Image Source: GreekShares.com We had a problem. My business partner couldn't sell anything. He showed up to the office everyday. He made calls, and then more calls, but his sales skill were awful. I began to feel like my deals and sales copywriting were the only ones holding the business together (they were).

4 12, 2013

6 Shiny New Business, Pre-Marketing Health Coach Tips

Image Source: Social Media Examiner I was super-enthused to get a message from Matt Kingston on LinkedIn asking for my advice on pre-marketing a gym he's opening in 2014. Go Matt! Instead of answering his question privately, I decided to write him a public blog. Even though I'm a copywriter, I'm a business

26 11, 2013

A Super-Gross, Slightly Embarassing Trendy Thankfulness Blog Post

Even though I'm a copywriter, it is often hard for me to put myself out there in a personal, meaningful way. This gross, trendy post aims to do just that. A year ago, I transitioned from a contract position at a large corporation into full-time private client work. Everyone from the outside gets to see

15 11, 2013

10 Ah-mazing Things I Learned from She’s Got Clients With Christine Gallagher

Last week, I announced that I was attending the She's Got Clients Live event with my business colleague Christine Gallagher. Over five years ago, when I was (eek!) selling signs and she was (eek! again) still finding her path, we networked together in South Jersey. Today, Christine has taken her passion for mentoring