Last year, I had the opportunity to travel to India. I spent over 2 weeks living with Indian families in the Punjabi region, eating home cooked meals and enjoying the tremendous hospitality of my very gracious hosts. When I look back, I feel things that I absolutely, even in travel writing, can’t describe. How do…
A few days ago, I was asked to review a travel itinerary for an adventure company. As I struggled to organize the mis-aligned data, I started to think about the information I look for in an itinerary. You see, as a travel writer, I’ve traveled to over 40 states and several foreign countries. Travel writing doesn’t…
When was the last time you reviewed your advertising copywriting for branding consistency? Did you Google your business name? Actually read each of your profiles in case they needed tweaking? Today I assisted a client with their professional copywriting by tweaking their Google Listing, Bing Listing, Facebook Profile and website content writing. I’m pretty confused. …
I can’t believe I just wrote that headline. Then again, I’m a professional copywriter. So, while ten writers would give you ten answers, I’m going to give you mine. Did you already read What Is Good, Quality, Online Content? After taking a look at some blog copywriting standards, we assessed that details clearly showcasing your…
Into every life, a little yin and yang must fall. It only makes sense that if we’re going to rant about Hubspot blogging (see Four Hubspot quirks that annoy your blogger), we should also rave about what it does really well. As a copy writer, I have the great pleasure of working with several different…
Have you been using Hubspot for your blogging software of choice? It’s one of the most modern platforms available. In many circles, they suggest this powerful program allows you to, basically, fire your web programmer and do it yourself. Regardless, there are a few quirks, as a Hubspot blogger, that I’ve been annoyed with lately. …
Copy writers sometimes lash out to posting on job sites like Craig’s List. Today, I spotted one that suggested a person grossing $250,000/year was asking writers to write for free on their blog. The copy writer was very angry: The person raged against the blog owner. As a copy writer, I puzzled over the best…
If you have a business, you may be considering including the icon of awesomeness to your roster: The intern. You can’t help but be impressed by the numerous jokes and jabs associated with this time honored tradition. In fact, Monica Lewinsky was an intern, wasn’t she? We all know how that ended. At any rate,…
Why, that’s an excellent question, self. Thank you for asking. For the rest of you, marketing collateral refers to the items you use to market your business. Usually, it’s physical stuff, like brochures, rack cards or hand outs of any kind. The question is, what voice should you use? Omniscient? First Person? Third Person? Officially,…
Copy writing is not a simple task. I was curious to come across a web site developed by a colleague. They are beginning to address themselves as a ‘web coach.’ Copy writing on the website, though, was puzzling. While there was quite a bit of content, much of it was poorly written. Verb tenses did…
