eMarketing Copywriter worked hands-on with the Barclaycard team of web developers to write website content. A copydeck was developed from the website wireframes and utilized for both the Alpha and Beta versions of the website. Website copywriting on the site includes (but is not limited to): Home Page Hero Images Discussions Travel Community Arrival Mastercard
The biggest downfall of new businesses occurs when they fail to have enough money to cover start-up costs. Start-up costs include back-up money you need until money from your actual billable hours is earned. In developing a business plan many new firms add start-up costs very quickly and these figures can be intimidating and scary.
f you watch the nightly news, you may have noticed how often attorneys are in demand. Whether it’s the latest glamorized murder trial, or a new change in legislation, we rely on the opinions of legal experts to keep us informed. You may have even wondered how you can be the one in front of
The labor department reported last week that unemployment applications increased by 6,000 to a seasonally adjusted 401,000. The news has many business owners fearing the economic slump is continuing. Rates need to fall below 375,000 to signal the healthy growth of the economy. On Friday, the Labor Department will release rates for the month of September. So far so good, actually, since unemployment in 2010 averaged 459,000. Significantly, current numbers at 401,000 show less people are currently on […]
Michael Ellsberg went on a mission. He wanted to understand the educational value that billionaires had garnered not from college, but from life. For two years, the Forbes blogger traveled around the U.S. and interviewed highly successful entrepreneurs. The catch? The candidates were considered the least officially credentialed. In other words, just because they were billionaires didn’t mean they had completed much formal or college education. His interviews included John Paul Dejoria, Sean Parker and Mark Ecko. You might […]
Ever since I’ve been a marketing writer, discussions have stemmed from exactly where the line is, in advertising, between creative and too risque. The recent PETA outburst calls to mind this line. The New York Times published a picture of a chicken provocatively posed to compliment their crispy chicken skin article in the Food and Dining section. PETA is outraged. A PETA spokesman went so far as to call the image necrophilia. The whole charade, though, is the […]
When was the last time you inadvertently played right into the hands of a scammer? There is a trend surrounding traffic light cameras we should all keep ourselves apprised of. Further, you should educate yourself on how this scam could infiltrate your business. If you keep your staff apprised of the current issue, you will be less likely to get caught in the costly cross hairs. Assuming you have a business vehicle, you may have received these citations. Many […]
Celebrities in American culture have taken on the aura of princes and princesses, haven’t they? We see them flying around the world and living in giant mansions. They are always smiling. Many, in our opinions, have more money than they will ever spend. You may be surprised to learn that there are several notable failed celebrity businesses occurring over the last decade. Do you remember JLo’s clothing line? She had a good run of jeans for girls with curves. […]