5 12, 2013

Barclaycard Financial

eMarketing Copywriter worked hands-on with the Barclaycard team of web developers to write website content. A copydeck was  developed from the website wireframes and utilized for both the Alpha and Beta versions of the website. Website copywriting on the site includes (but is not limited to): Home Page Hero Images Discussions Travel Community Arrival Mastercard

5 01, 2012

The Costs of Running a Law Firm

The biggest downfall of new businesses occurs when they fail to have enough money to cover start-up costs.  Start-up costs include back-up money you need until money from your actual billable hours is earned.  In developing a business plan many new firms add start-up costs very quickly and these figures can be intimidating and scary.

2 12, 2011

Using Public Relations and Media in Your Legal Practice

f you watch the nightly news, you may have noticed how often attorneys are in demand.  Whether it’s the latest glamorized murder trial, or a new change in legislation, we rely on the opinions of legal experts to keep us informed.  You may have even wondered how you can be the one in front of

11 10, 2011

Unemployment Rates Increased Last Week: Should You Hire or Fire?

The labor department reported last week that unemployment applications increased by 6,000 to a seasonally adjusted 401,000.   The news has many business owners fearing the economic slump is continuing.  Rates need to fall below 375,000 to signal the healthy growth of the economy. On Friday, the Labor Department will release rates for the month of September.  So far so good, actually, since unemployment in 2010 averaged 459,000.   Significantly, current numbers  at 401,000 show less people are currently on […]

9 10, 2011

Billionaires and College: Do You Need a Business Degree?

Michael Ellsberg went on a mission.  He wanted to understand the educational value that billionaires had garnered not from college, but from life.   For two years, the Forbes blogger traveled around the U.S. and interviewed highly successful entrepreneurs.  The catch?  The candidates were considered the least officially credentialed.  In other words, just because they were billionaires didn’t mean they had completed much formal or college education. His interviews included John Paul Dejoria, Sean Parker and Mark Ecko.  You might […]

4 10, 2011

Lines in Advertising, PETA’s Anger at Sexy Chicken: Does Business Benefit?

Ever since I’ve been a marketing writer, discussions have stemmed from exactly where the line is, in advertising, between creative and too risque.    The recent PETA outburst calls to mind this line.  The New York Times published a picture of a chicken provocatively posed to compliment their crispy chicken skin article in the Food and Dining section.  PETA is outraged.  A PETA spokesman went so far as to call the image necrophilia.   The whole charade, though, is the […]

1 10, 2011

Subliminal Messaging: How Whole Foods Primes You

I’m cheap.  I go to the grocery store with a list and a stack of coupons.  I browse the sales.  I plan to cook around them.  I’ve even bought dozens of singular onions just because $3 for 3 pounds seems high.  So, when I read an article like How Whole Foods Primes You to Shop, it makes me shake my head and wonder, am I a victim of subliminal brand messaging?   Whole Foods can teach us quite a bit […]

25 09, 2011

Traffic Camera Scam: Keep It From Infiltrating Your Business

When was the last time you inadvertently played right into the hands of a scammer?  There is a trend surrounding traffic light cameras we should all keep ourselves apprised of.   Further, you should educate yourself on how this scam could infiltrate your business.  If you keep your staff apprised of the current issue, you will be less likely to get caught in the costly cross hairs. Assuming you have a business vehicle, you may have received these citations.  Many […]

22 09, 2011

Lead Generation Machine? How to Develop a Blog

At times, you come across an awesome article that suggests tactics to help your business grow.  You can’t help but read every single word.  I indulged in a nugget just the other day on turning your blog into a lead generation machine.  It is purely sage advice.  Before you can get started on taking advice about blogs, you need, well, a blog.   So, to get you started, here’s how to develop a blog: Pick a platform for blogging.  Wordress […]

19 09, 2011

Remember Kanye’s Fashion? Didn’t Think So: Failed Celebrity Business and When to Call it Quits

Celebrities in American culture have taken on the aura of princes and princesses, haven’t they? We see them flying around the world and living in giant mansions.  They are always smiling.  Many, in our opinions, have more money than they will ever spend.   You may be surprised to learn that there are several notable failed celebrity businesses occurring over the last decade.  Do you remember JLo’s clothing line?  She had a good run of jeans for girls with curves. […]