Who are you? Seriously. Who are you? What do you want to do, who do you want to do it for and what makes you better at doing it than the 10 other guys who do it?
When you pick a schtick, you give your copywriter the tools they need to spin your business into a viable solution for your clients. When you give your clients a solution, they will be more inclined to use you. How do we do that?
Well, what’s your passion? There is a reason that you developed your business the way you did. In fact, many products have made people millions simply because they had a problem and the product they created solved it. What solution do you provide for your clients? Let’s look at a few schticks so we call get on the same page:
- Walmart saves you money; they are always the lowest price.
- Wawa is fast, easy and just darn good at marketing with crafty phrases.
- Trader Joe’s is all-natural, organic and darn cool.
- Hyundai offered the very best service guarantee on their vehicles. (3 years, 300,000 miles)
Who are your clients right now? You’ve attracted a base of clients based on the services you provide better than anyone else. Recognizing who they are will tell you who you should continue to develop your business towards and, most likely, what your specific niche is.
Now, I’m a copywriter. I can do all your copywriting including sales copywriting. Here’s the thing: my greatest strength is my ability to craft online content. I am an SEO copywriter with expertise in website content writing, blog copywriting, articles and ebooks.
My client base is typically mid-size businesses who are launching an inbound marketing campaign using portals like Hubspot to manage their inbound marketing campaigns. I am a Hubspot and WordPress pro.
My schtick, of course, is that I have real world sales and business experience. For years, if I did not sell, I did not eat. I helped build a corporation from the ground up into a client base of over 250 business. I shook over 4,000 hands in 3 years. To say that I understand how business works is an understatement: I lived, breathed and … eh, you get it, don’t you?
You see, all those clients were businesses. We developed large format graphics copywriting for them. We discussed their goals prior to creating their products. I went into their businesses and sold them the graphics they need to brand themselves and attract new clients.
I am the girl you hire if you want a hand-on copywriter who truly understands business to develop your online content for you. That is my schtick.
So, what’s yours? Who do you work with and why do you do it better than anyone else? What knowledge makes you the best at it? When you answer these questions, you will have successfully picked your schtick.
Need a muse to decipher your schtick? eMarketing Copywriter offers FREE CONSULTATIONS when you email us.