3 Signs You Need an Editor (Not a Blog Writer)
Not everyone benefits from having a blog writer on their team. While a copywriter can increase your sales, ensure that content gets published, and give you great exposure, this can only happen…
Your Employee Mentality Is Killing Your Freelance Marketing
Are you standing in your own way? Truly, do you wait to be told what to do, or make excuses for when things don’t get done? Let’s touch on the…
4 Stupid Things You Waste Your Marketing Money On
You know what irks me? Ok, don’t ask that. Unless you have a bottle of bourbon and at least a full day to spend listening… Instead, I wanted to focus…
15 Item Checklist for Every Coaching Website
Here’s what I have learned about copywriting websites and working with developers to launch them: website design agencies are not so keen on the details. Even now, several months after I’ve rebranded,…
Copywriting a Direct Message That Get$ Re$ults
I’ve been getting a lot of direct messages lately. You know, the ones where someone tries to sell you their services directly on one of the social networks or via…
A Letter to Myself 10 Years Ago
Many thanks to the Aloft Blog for bringing this idea to fruition. May we all have the courage to bear our souls the way that Amanda Lipnak did. Here is…
3 Toxic Clients Small Business Owners Should Fire
Owning a small business is hard enough; you have to do the jobs of three or four people by yourself. Even hiring means you need to manage your staff to…
3 Steps to Copywriting Perfect Headlines
Arguably, headlines are the hardest part of writing – anything. And copywriting them doesn’t come easily. It is a learned skill that takes time to master. However, as with most…
10 Copywriting (and Blogging) Revenue Streams
Freelance marketing and copywriting becomes a completely different game when you intend to make a living from your work. And I don’t mean an, “I eat spaghetti every night” living. I…
Marketing & Sharks (Are Closer Than You Think…)
A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn…
What’s Your Blog Writing Goal?
'Unfortunately, we were a little off-target again this quarter.' Blog writing seems easy enough; think of an idea, dump it on the page, hit publish. And if it were really that…
How Copywriting Increases Sales
"I'm waiting for my imagination to run riot." The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page…
You Write Good Like Caveman
I am punny by nature. So, when a client was struggling to simplify their website copywriting, I wasn’t sure how to tell them the one simple truth about their problem:…