Your Employee Mentality Is Killing Your Freelance Marketing
Are you standing in your own way? Truly, do you wait to be told what to do, or make excuses for when things don’t get done? Let’s touch on the…
4 Stupid Things You Waste Your Marketing Money On
You know what irks me? Ok, don’t ask that. Unless you have a bottle of bourbon and at least a full day to spend listening… Instead, I wanted to focus…
15 Item Checklist for Every Coaching Website
Here’s what I have learned about copywriting websites and working with developers to launch them: website design agencies are not so keen on the details. Even now, several months after I’ve rebranded,…
Copywriting a Direct Message That Get$ Re$ults
I’ve been getting a lot of direct messages lately. You know, the ones where someone tries to sell you their services directly on one of the social networks or via…
A Letter to Myself 10 Years Ago
Many thanks to the Aloft Blog for bringing this idea to fruition. May we all have the courage to bear our souls the way that Amanda Lipnak did. Here is…
3 Toxic Clients Small Business Owners Should Fire
Owning a small business is hard enough; you have to do the jobs of three or four people by yourself. Even hiring means you need to manage your staff to…
3 Steps to Copywriting Perfect Headlines
Arguably, headlines are the hardest part of writing – anything. And copywriting them doesn’t come easily. It is a learned skill that takes time to master. However, as with most…