Monthly Archives: July 2024

Let’s review the steps you should take to create a high-converting opt-in. You might also hear this called a lead magnet, freebie offer or lead generation tool. Go time !!!…

Even the best marketers in the business know that a 3 to 5% attrition rate is natural. But when your number of unsubscribes starts creeping towards 10% per email send,…

Remember that where you are is not where you will be. When you see a successful business owner they had to get smacked around a bit. We all did. And…

I’m going to share a little piece of my soul. On January 6, 2011, my business partner of 3 years sat me down & said, “I need to go at this…

What are you worth? It’s the most loaded question you’ll ever need to ask yourself in your business. After all, in the professional services industry, so-called experts run the gamut…

I’ve been an entrepreneur for eight years. After three years with a start-up corporation (a real office, employees and everything!) I transitioned into a lifestyle business (are these yoga pants…

I decided to buy a book. First I went on Barnes & Noble where the used version plus shipping to arrive in 6-9 days was $6.99 and $3.99, respectively. Huh,…

How many hours a week do you spend on social media? I’ve been reading a lot of messaging in my business groups that goes something like, “$20,000 in 2 weeks.”…

You’re driving to the grocery story. The radio is on. A commercial blares loudly, “Hurry in. We’ve only got three of these great deals left. Don’t delay. You don’t want…

Why did eMarketing Copywriter become a lifestyle business? For the first three years of my journey into entrepreneurship, I worked in a brick & mortar startup. I sold over $120,000…