Blog

Let’s review the steps you should take to create a high-converting opt-in. You might also hear this called a lead magnet, freebie offer or lead generation tool. Go time !!! Develop a list of 10 topics.You have to choose a topic that is near and dear to your heart. It should be a reflection of...

Even the best marketers in the business know that a 3 to 5% attrition rate is natural. But when your number of unsubscribes starts creeping towards 10% per email send, it’s time to take action. Let’s dig in to how savvy marketers are starting to shift the way they think about email marketing (and how...

Remember that where you are is not where you will be. When you see a successful business owner they had to get smacked around a bit. We all did. And if learning to be an entrepreneur hurts you the most, it also makes you pretty much unshakeable once you make it though the gates of...

I’m going to share a little piece of my soul. On January 6, 2011, my business partner of 3 years sat me down & said, “I need to go at this solo.” I packed a box and left with nothing. He did not write me my last commission check; he threatened to fight my unemployment, claiming...

What are you worth? It’s the most loaded question you’ll ever need to ask yourself in your business. After all, in the professional services industry, so-called experts run the gamut from PhDs to stay-at-home-moms. What qualifies one individual more than another to charge more? In reality, we are each procuring previously researched data, results &...