Blog

I’ve been an entrepreneur for eight years. After three years with a start-up corporation (a real office, employees and everything!) I transitioned into a lifestyle business (are these yoga pants clean?) as a copywriter. I have not only built businesses from the ground up twice, I have spent the last five of those years in...

I decided to buy a book. First I went on Barnes & Noble where the used version plus shipping to arrive in 6-9 days was $6.99 and $3.99, respectively. Huh, I said. How come shipping is so high when a shiny new book is just $11? I flipped over to Amazon. For just $10 I...

How many hours a week do you spend on social media? I’ve been reading a lot of messaging in my business groups that goes something like, “$20,000 in 2 weeks.” And I want to debunk these Facebook headlines once and for all. I don’t mean to undervalue the contribution of most business & marketing coaches. However...

You’re driving to the grocery story. The radio is on. A commercial blares loudly, “Hurry in. We’ve only got three of these great deals left. Don’t delay. You don’t want to miss our great sale.” How does it make you feel? As you continue down the road, you see a billboard that says, “Real men...

Why did eMarketing Copywriter become a lifestyle business? For the first three years of my journey into entrepreneurship, I worked in a brick & mortar startup. I sold over $120,000 my second year in sales. But managing a team of employees and subcontractors was just too overwhelming for me. I not only had to pay...