Blog

Here’s what I have learned about copywriting websites and working with developers to launch them: website design agencies are not so keen on the details. Even now, several months after I’ve rebranded, I find issues here and there that definitely don’t jive with my vision of my brand. And while my expectations might be too high for...

I’ve been getting a lot of direct messages lately. You know, the ones where someone tries to sell you their services directly on one of the social networks or via email directly to your inbox: “Accounting is the foundation of any business and achieving an accurate knowledge of your income and expenses is a powerful...

Many thanks to the Aloft Blog for bringing this idea to fruition. May we all have the courage to bear our souls the way that Amanda Lipnak did. Here is my letter to myself 10 years ago: Dear, Elspeth: Congratulations, graduate! You have successfully joined the workforce and accepted your first Big Girl job. But...

Owning a small business is hard enough; you have to do the jobs of three or four people by yourself. Even hiring means you need to manage your staff to complete projects that are up to your standards. On the off chance that you add the wrong kinds of clients, too, well, you’ll soon feel...

Arguably, headlines are the hardest part of writing – anything. And copywriting them doesn’t come easily. It is a learned skill that takes time to master. However, as with most skills – say kung-fu chopping capabilities with a knife in the kitchen – copywriting great headlines will vastly improve your business. Why? Let’s look at...