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Freelance marketing and copywriting becomes a completely different game when you intend to make a living from your work. And I don’t mean an, “I eat spaghetti every night” living. I mean a salary that replaces or comes close to your market value in the real world – so you can do big girl things like...

A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, use that money to buy a thing, and then resell that thing, making his money back. On the other hand, as a copywriter, he...

Blog writing seems easy enough; think of an idea, dump it on the page, hit publish. And if it were really that easy, well, we’d all be shining examples of how to blow up your business with blogging. In fact, blog writing has become a competitive, non-stop example of how the internet has changed marketing forever...

The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page really make the difference between who comes to your website and who buys from you. And for a long time, I thought that was true. I thought that my words had the power...

I am punny by nature. So, when a client was struggling to simplify their website copywriting, I wasn’t sure how to tell them the one simple truth about their problem: the way they wrote was too complicated. In other words: We work diligently to process the needs of our high-level administration clients into viable market...