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Let’s review the steps you should take to create a high-converting opt-in. You might also hear this called a lead magnet, freebie offer or lead generation tool. Go time !!!…

Even the best marketers in the business know that a 3 to 5% attrition rate is natural. But when your number of unsubscribes starts creeping towards 10% per email send,…

Remember that where you are is not where you will be. When you see a successful business owner they had to get smacked around a bit. We all did. And…

I’m going to share a little piece of my soul. On January 6, 2011, my business partner of 3 years sat me down & said, “I need to go at this…

What are you worth? It’s the most loaded question you’ll ever need to ask yourself in your business. After all, in the professional services industry, so-called experts run the gamut…

I’ve been an entrepreneur for eight years. After three years with a start-up corporation (a real office, employees and everything!) I transitioned into a lifestyle business (are these yoga pants…

I decided to buy a book. First I went on Barnes & Noble where the used version plus shipping to arrive in 6-9 days was $6.99 and $3.99, respectively. Huh,…

How many hours a week do you spend on social media? I’ve been reading a lot of messaging in my business groups that goes something like, “$20,000 in 2 weeks.”…

You’re driving to the grocery story. The radio is on. A commercial blares loudly, “Hurry in. We’ve only got three of these great deals left. Don’t delay. You don’t want…

Why did eMarketing Copywriter become a lifestyle business? For the first three years of my journey into entrepreneurship, I worked in a brick & mortar startup. I sold over $120,000…

The two sides of your business success aren’t always in your face obvious. The first is planning the work & working the plan – what will you do to be successful.…

Is the after-Thanksgiving bug getting you a little blue? Today, it’s raining cats & dogs. The temperature has plummeted to ‘freeze your cheeks’ degrees and I can’t help but feel…

Since when did secretaries start earning $40 / hour? That was what I thought when I first started pricing out a virtual assistant. I took the cheap way out and…

How is a highly successful entrepreneur different than any other business?  They plan the work & work the plan. Your plan will start by recognizing something that you want to…

Have you had a time in your business when you took a big leap of faith? Was there a period where you did a lot of personal shifting in order…

When I casually admitted to being a finalist in a Junior Miss-type pageant, I was double dog dared to share a picture of myself for #TBT (Throw Back Thursday). My…

Join us on Facebook for email marketing tips all month long !!! I have a dirty little secret. I’ve been hiding behind it for the last few years, and I’m not…

Not everyone benefits from having a blog writer on their team. While a copywriter can increase your sales, ensure that content gets published, and give you great exposure, this can only happen…

Are you standing in your own way? Truly, do you wait to be told what to do, or make excuses for when things don’t get done? Let’s touch on the…

You know what irks me? Ok, don’t ask that. Unless you have a bottle of bourbon and at least a full day to spend listening… Instead, I wanted to focus…

Here’s what I have learned about copywriting websites and working with developers to launch them: website design agencies are not so keen on the details. Even now, several months after I’ve rebranded,…

I’ve been getting a lot of direct messages lately. You know, the ones where someone tries to sell you their services directly on one of the social networks or via…

Many thanks to the Aloft Blog for bringing this idea to fruition. May we all have the courage to bear our souls the way that Amanda Lipnak did. Here is…

Owning a small business is hard enough; you have to do the jobs of three or four people by yourself. Even hiring means you need to manage your staff to…

Arguably, headlines are the hardest part of writing – anything. And copywriting them doesn’t come easily. It is a learned skill that takes time to master. However, as with most…

Freelance marketing and copywriting becomes a completely different game when you intend to make a living from your work. And I don’t mean an, “I eat spaghetti every night” living. I…

A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn…

'Unfortunately, we were a little off-target again this quarter.' Blog writing seems easy enough; think of an idea, dump it on the page, hit publish. And if it were really that…

"I'm waiting for my imagination to run riot." The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page…

I am punny by nature. So, when a client was struggling to simplify their website copywriting, I wasn’t sure how to tell them the one simple truth about their problem:…